Junior Apprentice- Over 50’s show

November 15, 2011 at 2:48 pm | Posted in Uncategorized | Leave a comment
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As a business woman I love to watch The Apprentice and currently Lord Sugar is putting his junior recruits through their paces in spin off show, The Young Apprentice.

Thus far the youngsters, who are all ambitious, creative and wonderfully bright, have tackled selling frozen treats, running a floristry business and designing an original product for babies.

Last night however, the young hopefuls faced their biggest hurdle yet. Selling to the over 50’s market in the London exhibit The 50+ Show, a well-known and highly though after event in the industry calendar.

After been briefed by Lord Sugar at the National History Museum, a cheeky joke at their audience which didn’t go unnoticed, the teams departed to select their products.

Young Apprentice

Team Kinetic decide upon a handy (and affordable) powerful vacuum cleaner along with the Rolls-Royce of shopping trolleys, designer made with a hefty price tag. Whereas Team Atomic opted for a more obscure pie maker and swish bird box with a built in camera.

It was Team Kinetic who had the most success and in my opinion rightly so with a good product selection which broadly reflected the target audience. On the other hand I thought that Atomic seems to lose sight of their audience and choose products for their personal preference rather than for their audience.

This was clearly displayed when team leader Haya quickly dismissed Harry’s passionate plea to select the comfort pillow, a product which I personally feel would have been a huge hit- affordable, practical and much needed in favour of the homely pie maker.

For many the over 50’s market seems to be a difficult market to tackle. Coupling last night’s task with Apprentice candidates from earlier this year who sensationally failed when creating of a magazine for older readers. After calling the publication ‘Hip Replacement’ need I say anymore…?

Lewis and haya

Lewis and Haya at The 50+ Show

As a businesswoman who works within the market place of ‘older’ customers, a word which I feel should probably be emphasised after I was rather shocked to hear some of the youngsters’ conceptions of people over 50. It’s worth remembering that this market is like any other. Customers simply want a great product for a great price.

I am sure Lord Sugar and his aids Nick and Karen would agree that last night’s task offered a real learning curve for the young candidates, reinforcing an element of remember who the customer is and what their needs are. It’s a great show and with such brilliant young talent one which I will continue to watch.

Watch Young Apprentice on BBC Iplayer

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