British Heart Foundation Hands-Only CPR featuring Vinnie Jones

January 4, 2012 at 1:00 pm | Posted in Uncategorized | Leave a comment
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The British Heart FoundationWho would have thought that an advert featuring Vinnie Jones and the famous 70’s anthem ‘Stayin’ Alive’ by The Bee Gee’s would have captured news segments and Twitter so fiercely? It would appear that The British Heart Foundation’s new campaign has done just that.

The campaign, which stars former footballer and actor Vinnie Jones, tackles the daunting challenge of resuscitating a person who has stopped breathing by introducing ‘Hands-Only CPR’ a newly adapted approach to traditional CPR.

The campaign uses a cheeky tactic to deliver crucial information of a new and easy method to CPR, which anyone and everyone can carry out to potentially save someone else’s life.

The Hands-Only CPR method is now considered to be the best way for non-medical professionals or those without first aid training to administer CPR, basically removing the ‘kiss of life’ segment to defer people administering the daunting breath of air that is considered largely off putting for many.

Instead of interrupting chest compressions with a breath of air, it is now advised to continuously press the chest, hard and fast at the beat of Stayin’ Alive, which is wonderfully ironic but said to be very effective in helping stimulate the heart after cardiac arrest.

Although it may seem a little cheesy, what with a macho Vinnie Jones, tattooed knuckles and leather clad hit men by his side. I think it’s a brilliantly effective way to remind people that CPR is not as hard as it looks and could really make difference.

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