Hairy Bikers’ Meals on Wheels- Episode 4

October 5, 2011 at 3:59 pm | Posted in Uncategorized | Leave a comment
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Meals on wheels logoLast night Hairy Bikers’ Meals on Wheels series came to an end after four brilliant episodes which documented Si King and Dave Myers’ mission to reinvent Meals on Wheels into a service which older people of Britain could truly rely upon.

Throughout the series we’ve seen Si and Dave work in Elmbridge, Surrey and Slaithwaite, West Yorkshire. In last night’s episode the pair revisited both communities to see how Meals on Wheels is progressing thus far.

The Hairy Bikers’ weren’t disappointed as although the two services have different foundations; Elmbridge is a council funded service, whereas Slaithwaite depends solely on volunteers and fundraising. The two have come on leaps and bounds since the Hairy Bikers’ first introduced their new Meals on Wheels plan.

meals on wheels team

 

So much so that last night’s episode had a somewhat celebratory theme. In Slaithwaite the team have mastered the basics and are now making their service a little more diverse. By offering a monthly community lunch older people are getting the chance to meet one another and eat lunch together; giving them something to look forward to and get more social interaction.

In Elmbridge, where the team work to a tight budget (only £1.25 a head) they were surprised by a rather special guest who dropping in for lunch. The Duchess of Cornwall, who is an enormous advocate of the Meals on Wheels service, joined the team and the Hairy Bikers’ to lend a recipe and meet Meals on Wheels volunteers and recipients.

meals on wheels camilla

Elsewhere with the buzz around Meals on Wheels mounting Si, Dave and their Meals on Wheels teams took to London to share the new brand identity and hopefully raise Meals on Wheels’ profile.

It was great to see famous faces join the Meals on Wheels team too. As Arlene Phillips, Ann Widdecombe, Fiona Phillips and Antonio Carluccio, who each had a personal story behind their interest in Meals on Wheels got to hear more about the service. Each pledging to do what they can to help. Fantastically Arlene offered to spare a couple of hours to deliver meals herself, proving that anyone and everyone can help to deliver a difference.

pledge cards meals on wheels

Overall the series has been quite fantastic as Si and Dave’s genuine passion to make a change really has shone.  They’ve handled the difficult task incredibly well, proving exceptional results. Hopefully we’ll be hearing more great things about local Meals on Wheels service soon.

Watch The Hairy Bikers’ Meals on Wheels on BBC Iplayer and for more infomration including how to volunteer click here.

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Hairy Bikers’ Meals on Wheels Episode 2

September 21, 2011 at 4:28 pm | Posted in Uncategorized | Leave a comment
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I tuned into the second episode of The Hairy Bikers’ Meals on Wheels on BBC Two last night to see how Si King and Dave Myers are getting on in the campaign to relight the Meals on Wheels fire!

Still based in Elmbridge, Surrey where Meals on Wheels are provided to the elderly by the local authority. The Hairy Bikers delved deeper into the problems which the service has to tackle before success can truly happen…. more volunteers.

si and dave MOW

As a professional business woman I’m strongly aware of the importance of a brand identity. Without such a brand isn’t cohesive- it really is that simple. At Bath-Knight we rely heavily upon our brand to tie everything together so that our customers know who were are. The lack of identity within Meals on Wheels was an unavoidable problem in last night’s show. As Si and Dave discovered that people knew about Meals on Wheels but didn’t know where they should go to get more information. This coupled with the out-dated and lacklustre promotional material lead the Hairy Bikers’ to leading creative agency Saatchi X.

help-wanted-meals-on-wheels logoThe outcome was fantastic branding which give Meal on Wheels a great identity that is importantly attractive to all. Finished with the tagline ‘Delivering a Difference’ to entice people to offer a helping hand, whether it be delivering a meal or washing pots and pans in the kitchen.

The show brilliantly displayed the variety of people willing to help out after been given a positive nudge by the Hairy Bikers’. With the help of Si and Dave volunteers came from all different walks of life from a young mum, a freelance worker who has free time and a young unemployed gentleman who was looking for something positive to fill his days.

The Hairy Bikers’ also called on the local catering college to get young creative minds to come up with delicious dishes to be included in the Meals on Wheels menu. The results were fantastic and even better the students offered their time in the kitchen too.

Hairy Bikers Meals on Wheels

Not to disappoint Si and Dave (with lots of help from the students) treated the town to the largest ever meals on wheels offering a portion of homemade cottage pie and slice of cake to those who were willing to volunteer their time to help feed the elderly people within their community.

The series is incredibly positive and the results are splendid to watch as clients are receiving ‘10/10’ meals which are delivered with a friendly smile. Next week Si and Dave are in Yorkshire seeing how they can help better Meals on Wheels elsewhere in the country.

To find voluntary position in your local area – click here and watch Hairy Bikers’ Meals on Wheels on BBC iplayer

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