Christmas TV Adverts – John Lewis

December 6, 2011 at 4:02 pm | Posted in Uncategorized | Leave a comment
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John-LewisChristmas television advertising has become a huge hit in recent years with many large brands using their adverts to mark the start of the Christmas season in real style.

I thought it would be a nice idea to share a couple of my favourites here on the Bath-Knight blog. I’d be interested to see what you make of the adverts and whether or not they draw you into the brands Christmas selection or not.

John Lewis Christmas Advert 2011

Renowned for creating adverts which move the audience to tears this year is no different for John Lewis as the 2011 advert documents a young boy’s anxious wait for the big day. Complete with advent calendar chocolates, nativity play fancy dress and restless night not forgetting almost constant clockwatching it’s a true triumph, which so brilliantly captures childhood memories of Christmas time.

John Lewis end the advert with a clever twist which definitely made me ‘aww’ as its revealed that the little boy was in fact so anxiously waiting because he couldn’t wait to give his gift to his mum and dad- very fitting for the brand’s slogan ‘For gifts which you can’t wait to give’.

For me it’s a wonderful advert, one which so wonderfully has the ability to convert anyone into a complete softie for 1 minute and 30 seconds. Not convinced…? Watch it here.


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